I haven’t met a woman yet who isn’t in touch with her intuition.

In fact, women tend to rely on emotional information more so than men because it has been more socially accepted. However, there is a vast amount of information (not just emotional) that can be experienced through intuition. To learn how to receive it in all its forms, intuition takes some practice.  Mostly trusting in what you receive, and acting on it.

What is Intuitive Intelligence? 

The dictionary definition of intuition is “the ability to understand something immediately, without the need for conscious reasoning”.Intuition is our first instinct; it’s what we feel right away before the mind has time to come in and consciously analyze. You are always processing sensory information that is relevant to your health, life and overall well being. This information is helping to regulate your body, meaning that there are naturally many times where you are following your intuition without being cognizant of it.

Why is Intuitive Intelligence Heightened in Women?

Heart intelligence, gut intelligence and emotional intelligence all culminate in ‘intuitive intelligence’. That is, all of these abilities are the result of your innate intuition. As aforementioned, women are extremely intuitive due to socialization, but also now due to scientific differences. In a 2017 study of gender based differences in neuroimaging scans, it was found that women have increased blood flow to the prefrontal cortex, making them have more “active” minds than men. This finding is said to be a partial explanation of “why women tend to be stronger in the areas of empathy, intuition, collaboration, self-control and showing appropriate concern.”

Why Should You Be Using Intuitive Intelligence in Your Business?

Intuitive intelligence is useful for every aspect of your business. Think of it just as relevant as breathing. It is part of our functioning that allows us deeper intelligence, awareness, understanding and acknowledgement of anything we wish to place our attention on. Intuition is sent through what we feel and know versus what we think.  

Prominent business resources are supporting this ideology. Forbes Magazine published an article detailing the importance of using intuition in business. It stated that “Intuition plays an essential role for decision-making in rapidly changing environments; if there are contradictions in the data; ambiguity due to lack of data; or decisions that centre on people (hiring, firing, or political decisions).”

How Do You Activate Your Intuitive Intelligence?

Everyone is able to use their intuition to navigate through life. However, decision making, being present, and trusting can be a lot easier for those who are very in-tune. Practicing being in touch with your intuition and using intuitive intelligence can make your life and business much more successful and satisfying.

Activating Your Intuitive Intelligence

  1. Close your eyes
  2. Take a few long, slow deep breaths
  3. Relax your body focusing on one body part at a time
  4. Bring to mind or place your awareness on something you want to know more about
  5. Simply sit in awareness noticing sensory information in the form of vision, feeling, knowing, inner-hearing in response to what you are focusing on (don’t get discouraged if you sense nothing, simply continue to allow yourself to relax)
  6. Write down any information you got (or thought you got) and begin to see if you can  interpret the intuitive messages


Caroline Watters 


Lexico, “Intuition,” Oxford Dictionaries, https://www.lexico.com/en/definition/intuition

Daniel Amen et al, “Gender-Based Cerebral Perfusion Differences in 46,034 Functional Neuroimaging Scans,” Journal of Alzheimer’s Disease, vol. 60, no. 2, (2017):  pp. 605-614, 10.3233/JAD-170432

Rosamund Hutt, “Women have more active brains than men, according to science,” World Economic Forum, August 10, 2017, https://www.weforum.org/agenda/2017/08/women-have-more-active-brains-than-men-according-to-science

Bonnie Marcus, “Intuition Is An Essential Leadership Tool,” Forbes Magazine, September 1, 2015, https://www.forbes.com/sites/bonniemarcus/2015/09/01/intuiton-is-an-essential-leadership-tool/#7003e4da1c18